STORIES

THAT

PROVOKE

CHANGE

WHAT WE DO

We build thought-leading B2B brands that re-form industries

FIND OUT HOW
THE CHANGES WE PROVOKED
·
THE CHANGES WE PROVOKED
·
THE CHANGES WE PROVOKED
·
THE CHANGES WE PROVOKED
·

Elsevier launches space mission to save the future of research

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IG Prime starts a revolution in the hedge fund industry

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SAP Concur becomes
CFOs’ best mate

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LSEG Refinitiv gets junior bankers to fall back in love with their jobs

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Ciklum empowers IT leaders to Never Stand Still

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BDO warns executives of a new threat: the Risk Multiplier

View case study

OUR CLIENTS

INSIGHTS

Provoking change in B2B

To re-form your industry, we must re-form ours first. From our visceral point of view on creativity to our incisive approach to strategy, delve into our provocative thought-leadership on how we’re aiming to subvert B2B’s status quo.

Changemakers
5 mins

There are no future facts: How Cielo's SVP of Marketing ditched hot takes for 2050 insights

Through 10-year brand studies, future-proofing strategies and human-first storytelling, Annamarie Andrews is showing marketers how to break free from industry noise and drive growth.

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Research
2 mins

Marketers, are you speaking your CFO's (love) language? Take the 2 min test.

Brand needs more than belief, it needs proof. Get your CFO Satisfaction Score and download the blueprint to find out how you can earn CFO confidence and investment
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Changemakers
5 mins

Meet Cat Dutton, Pega's marketing VP who ripped up the agency model and embraced AI

Championing Gen AI, bold partnerships and a test-and-learn mindset, Cat Dutton is empowering global teams to scale smarter and reshape how marketing fuels business growth.
Read more
View all ARTICLES
Podcast

B2B Marketing:
The Provocative Truth

Our MD Benedict Buckland speaks to CMOs and marketing leaders to uncover the most uncomfortable truths in the world of B2B.

LISTEN NOW
CONTACT

What's the change
you want to provoke?

However big or small, we can help you bring the change you wish to see in your audience, company or industry.

Let’s be comrades in arms. Reach out and re-form.

START A REVOLUTION