WHO WE ARE
The B2B brand agency
for moments of change
alan. is a brand agency in London that believes brand is the most powerful force for change in B2B.
A rebrand, a repositioning, a market entry, a merger. We work with marketing leaders in finance, tech and professional services in the moments where brand has real work to do – integrating strategy, identity and campaigns to build brands that redefine industries.
Since our inception in 2014, we’ve been on a mission to change B2B marketing.
As emerging upstarts from leading B2B publisher Raconteur we ripped up the content marketing script, and made journalism, research and infographics the benchmark.
And this spirit hasn’t abated.
Fast forward a decade and we’re making the case for brand as a force for change in B2B.
Meet the cabal
Campaigning for change in B2B marketing requires a certain sort of energy.
We’ve built a team of strategists, creatives and marketers with the perfect balance of intellect, activism and vivacity to persuade even the most cynical B2B audience.

Benedict Buckland

Alex Segger

Chris Illman

Daniele Pulega

Jo Ashdown-Bird

Natalie Chu

Alice Leahy

Marco Scaramuzzino

Laura Paterson

Sydney Sobrepeña

Jack Woolrich

Sara Sarwar

Nita Saroglou
OUR CLIENTS
Join the movement
We’re always on the lookout for people with a passion for doing work that changes the face of B2B marketing. If you’re energised by making a difference, get in touch.
