WHO WE ARE
The B2B brand-building agency bringing about change
If marketing isn’t bringing about change then what’s the point? On a very fundamental level, we believe that marketing should materially impact attitudes, behaviours, culture. We tell brand stories that provoke change in B2B audiences and industries.
Let’s end pointless marketing.
OUR STORY
Since our inception in 2014, we’ve been on a mission to change B2B marketing.
As emerging upstarts from leading B2B publisher Raconteur we ripped up the content marketing script, and made journalism, research and infographics the benchmark.
And this spirit hasn’t abated.
Fast forward a decade and we’re making the case for brand as a force for change in B2B.
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Meet the cabal
Campaigning for change in B2B marketing requires a certain sort of energy.
We’ve built a team of strategists, creatives and marketers with the perfect balance of intellect, activism and vivacity to persuade even the most cynical B2B audience.

Benedict Buckland
Managing Director &
Chief Strategy Officer
Chief Strategy Officer

Alex Segger
Client Director

Chris Illman
Head of Strategy

Daniele Pulega
Creative Director

Jo Ashdown-Bird
Design Director

Natalie Chu
Client Services Director

Laura Paterson
Account Director

Jack Woolrich
Senior Designer

Nita Saroglou
Graphic Designer

Sydney Sobrepeña
Senior Strategist

Alice Leahy
Growth Director

Sara Sarwar
Strategist

Marco Scaramuzzino
Head of Finance
OUR CLIENTS
CAREERS
Join the movement
We’re always on the lookout for people with a passion for doing work that changes the face of B2B marketing. If you’re energised by making a difference, get in touch.
