BRANDS

THAT

PROVOKE

CHANGE

WHAT WE DO

We build B2B brands that re-define industries

Elsevier launches space mission to save the future of research

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IG Prime starts a revolution in the hedge fund industry

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SAP Concur becomes
CFOs’ best mate

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LSEG Refinitiv gets junior bankers to fall back in love with their jobs

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Ciklum empowers IT leaders to Never Stand Still

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BDO warns executives of a new threat: the Risk Multiplier

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OUR CLIENTS

Insights

Provoking change in B2B

Sharper thinking on B2B brand. Meet the Changemakers. Hear our take on strategy, identity, campaigns – and how brand becomes the most powerful force for change in B2B.

Fire drills, "magic money" and the art of B2B orchestration with Senior Marketing Manager, Carolina Marino Sargeant

Through closer sales partnerships, sharper prioritisation and more connected campaigns, Carolina Marino Sargeant shows how marketers can deliver greater impact with fewer resources.

Inside LinkedIn: how Miguel Avalos brings customer insight, integration and bolder ideas together

How LinkedIn used NewFronts, creator-led storytelling and “Cut the Bull Spend” to show what bolder B2B marketing can look like.

Making business banking harder to ignore with Georgie Burks, Interim Head of Marketing at Allica Bank

How a challenger mindset, sharp SME storytelling and an orange bowler helped Allica give businesses a reason to rethink their bank.

Podcast

B2B Marketing:
The Provocative Truth

Our MD Benedict Buckland speaks to CMOs and marketing leaders to uncover the most uncomfortable truths in the world of B2B brand.

CONTACT

Let's build a brand that redefines your industry.

alan. partners with B2B leaders in finance, tech and professional services on the brand work that matters most.

We work best when the stakes are high – and when brand has real work to do.