BRANDS

THAT

PROVOKE

CHANGE

WHAT WE DO

We build B2B brands that re-define industries

Elsevier launches space mission to save the future of research

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IG Prime starts a revolution in the hedge fund industry

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SAP Concur becomes
CFOs’ best mate

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LSEG Refinitiv gets junior bankers to fall back in love with their jobs

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Ciklum empowers IT leaders to Never Stand Still

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BDO warns executives of a new threat: the Risk Multiplier

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OUR CLIENTS

INSIGHTS

Provoking change in B2B

Sharper thinking on B2B brand. Meet the Changemakers. Hear our take on strategy, identity, campaigns – and how brand becomes the most powerful force for change in B2B.

Inside DLA Piper: why professional services marketing needs fewer messages and more intent with Gabriella Takacs-Jenei

How clearer positioning, stakeholder alignment and a stronger point of view can help professional services firms turn expertise into impact.

Why marketing is how industries make sense of change with Heather Hinojosa, Head of Marketing and Communications at Speakeasy

How clarity, credibility and translating complexity into business outcomes can drive better decisions.

Inside Gamma: How Chris Wade used a six-foot purple dog to stand out in a sea of identical telecom brands

How distinctive brand thinking, customer impact stories and a focus on real business outcomes are helping Gamma challenge inertia in B2B communications marketing.

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Podcast

B2B Marketing:
The Provocative Truth

Our MD Benedict Buckland speaks to CMOs and marketing leaders to uncover the most uncomfortable truths in the world of B2B brand.

CONTACT

Let's build a brand that redefines your industry.

alan. partners with B2B leaders in finance, tech and professional services on the brand work that matters most.

We work best when the stakes are high – and when brand has real work to do.