Strategy that forms leaders,

campaigns that reform industries


Give your brand the vision to play a leading role in re-forming your sector

Market research
Segmentation and targeting
Audience profiling
Brand positioning and proposition development
Brand narrative and identity development
Naming and nomenclature
Brand architecture and taxonomy
Messaging frameworks
Content strategy


Tell your brand’s story with
the presence you need to
move the market

Thought leadership
Research studies
Social and PPC
Email marketing
Sales enablement


Fusing incisive journalism with visceral advertising to forge thought-leading B2B brands

Changing the way people think, feel and behave is no small feat. It requires big brains and even bigger hearts. We  combine the tenacity of industry-expert journalism with the fervour of world-class creativity to help brands win the intellectual and emotional argument for change.

Our core

What makes our work quintessentially alan.


We don’t mistake facts for insights. In 2015 we built a market-leading research division to guarantee that true insights (not truisms)  inform all our strategy and give substance to our campaigns.


As part of the Raconteur Group, journalism is written in our genes. Our ability to interrogate issues and craft  persuasive arguments enable us to tell stories that genuinely bring about change.


Ideas are only as big as the change they provoke. We use the evocative might of bold conceptual thinking to develop storytelling platforms that envelop the audience, seducing them to become the protagonists: the agents of change.

Data Storytelling

When it comes to infographics, we’re the OGs. Since the very first Raconteur report in The Times in 2008, our thesis has been that data design can be just as persuasive as it is beautiful. Provoking change through data is not just what we do; it’s our ID.


Be the brand
everyone dittos

Discover how thought leadership can be a manifesto for change in B2B.