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Meet Cat Dutton, Pega's marketing VP who ripped up the agency model and embraced AI
Championing Gen AI, bold partnerships and a test-and-learn mindset, Cat Dutton is empowering global teams to scale smarter and reshape how marketing fuels business growth.
Beyond ‘wallpaper’: Teri Donovan, EMEA Marketing Director at F5, on transforming tech messaging into customer outcomes
How Teri Donovan is helping B2B marketers break the mould using data, local insight, and bold storytelling to spark real change and rethink what great marketing looks like
The human edge: How Mark Terry builds trust in the cybersecurity marketplace
Changemakers spotlight innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
How movie magic is transforming legal marketing with Simmons and Simmons’ Laura Klysz
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Mixing love and logic: How alan’s Benedict Buckland is changing B2B brand building
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Marketing to humans, not companies: Jeremy Laight's B2B manifesto
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Creating lasting impact through purpose-led marketing with Lorna King
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Building PSF brands that last: Anne Blackman's changemaking approach to lasting impact
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Building a culture of continuous improvement in B2B Marketing with SAP Concur's Sylvana Chang
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Why B2B needs 'brand gen', not just demand gen with iManage's Laura Whitehead
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
Fix the basics first: Paul Collier on transforming B2B marketing
Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.
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