The alan. Messaging Framework is a practical guide for building evidence-based B2B messaging that cuts through noise and earns credibility in the boardroom. Most messaging fails because it starts with what brands want to say – not what audiences need to hear.
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The alan. Messaging Framework is a logic-led system that helps you out-think competitors, win internal battles and build messaging your audience believes and your boardroom backs. It doesn’t tell you what to say, it shows you how to build messages that are credible, consistent and commercially sharp. It’s the same proprietary process alan. uses to help leading B2B brands define their value and align everyone around one clear story.
Dig beneath the surface to reveal the truths your audience actually cares about. This clarity helps you connect in ways that feel authentic, relevant, and impossible to ignore.
Competitors leave blind spots wide open. We help you identify them, giving your brand a clear edge and creating opportunities to lead the conversation instead of following it.
Build a framework that earns buy-in, aligns teams, and transforms into a scalable messaging system. The result is a strategy your brand can actually use every day.
Access Kill them with logic: The alan. Messaging Framework - a practical, logic-led system to help you out-think competitors, win internal battles and build messaging your audience believes and your boardroom backs.
