I changed my mind about... B2B imitating B2C
For years, I looked at B2C to elevate B2B. Now, I look at activism. This is my argument for a different kind of creativity in B2B, one rooted in empathy and epiphanies that wake people up.
To re-form your industry, we must re-form ours first. From our visceral point of view on creativity to our incisive approach to strategy, delve into our provocative thought-leadership on how we’re aiming to subvert B2B’s status quo.