Find out what the TV show Friends can teach B2B marketers about the benefits of taking a long-term approach to your marketing strategy.

The coronavirus crisis has reshaped the landscape. Alan's Head of Research, Sarah Callaghan, emphasises that market research and customer insights are essential for post-pandemic survival and growth.

Have you fallen into the trap of repeating the same old campaign conventions of your industry? alan. MD Richard Hadler explains why it’s time to take a proactive approach to marketing.

Overcome obstacles and use this checklist to focus on bold content ideas that will captivate your audience, suggests Will Brookes, MD of alan’s sister brand, Raconteur

alan. Strategist Natalie Plowman explains why businesses should own the conversation around their ESG strategies and how to do it.

First the business card went by the wayside, now the handshake looks set to do the same. alan. MD Richard Hadler explores the alternatives.

Writing convincing case studies is an artform. Find out how to turn yours from mediocre to the important sales tool they should be.

Head of Business Development Alex Segger explains why all roads to good content start with a plan aligned to your audience.

As budgets dwindle, could market research be the answer for marketers looking for a cost-effective, year-long campaign? alan. Head of Financial Services Mike Kershaw discusses.

True thought leadership says something that’s never been said before. Here are our tips for going that one step beyond the norm and stand out from the crowd.

After lockdown caused a mad scramble for webinars, strategist Natalie Plowman discusses how to turn yours from an afterthought to a flagship brand.

Technology marketers need to achieve bigger results with less, but Senior Content Strategist Tom Watts says they should see opportunity in adversity

From a potential vaccine, the economy and making virtual connections, MD Richard Hadler shares reasons for optimism.

The best creative output starts with a brief. Strategist Sarah Callaghan makes the case for revisiting, and questioning, the basics.

An industry survey commissioned by alan. examines the challenges senior marketers face in the wake of Covid-19. The results paint a telling picture, according to Managing Director Richard Hadler.

What’s it like when Covid-19 forces you to onboard virtually at your new agency? Content Marketing Manager Jion Legaspi talks about her experience.

During COVID-19, B2B brands are innovating with digital strategies. However, they feel let down by their agencies in these pressing times.

Our motto is more than just a buzzword. alan. Managing Director Richard Hadler explains why.