Branding, a sustainable growth engine, drives demand generation. We'll discuss how marketers can tackle branding obstacles and build their brand with stakeholder support.

Financial services B2B marketing is dead. A bold statement with B2B ad spend set to pass $30bn next year in the US alone. But it is dead, or at least, it’s dead boring.

An open invitation to a wake...-up call.

B2B marketing in financial services faces challenges, as noted by Michael Richards of alan. in a Global Banking & Finance Review interview.

alan. agency in partnership with our client GfK have been awarded Silver by the prestigious ANA B2 Awards.

In many financial institutions marketers continue to battle against perceptions of marketing as the “colouring in department” with a cost. How can marketers win CEO's support?

In our latest blog, Richard Hadler, CEO of Alan Agency, emphasises that 'luck' in marketing favors persistence, proactivity, and pluckiness.

Doing good and generating profit don’t have to be mutually exclusive. Three senior leaders revealed their insights in a recent alan. webinar.

Learn about ESG challenges from panelists Sarah Aird of S&P Global Sustainable1, Cynthia Birchler of Bank Julius Baer & Co. Ltd, and Stephen Gunkel of Pictet Asset Management as they share experiences

Take a look at most marketing calendars and the month of August will typically be left empty, but will this be the case this year? alan. MD Richard Hadler discusses.

Are you sitting comfortably? alan. Head of Business Development Alex Segger explains why storytelling is an essential tool for B2B marketers and to use it.

In B2B Ignite 2021's webinar, Creative Director Benedict Buckland discusses how brand can assist businesses in achieving strategic goals and aligning marketing with broader business objectives.

The pros and cons of provocative social selling

Data visualisation done well can be a beautiful thing - but it can be easy to get wrong. alan. Art Director Joanna Bird reveals the good, the bad and the ugly.

We celebrate the many achievements of our namesake as a new £50 note with his face on it is launched into national circulation in the UK.

Find out what the TV show Friends can teach B2B marketers about the benefits of taking a long-term approach to your marketing strategy.

The coronavirus crisis has reshaped the landscape. Alan's Head of Research, Sarah Callaghan, emphasises that market research and customer insights are essential for post-pandemic survival and growth.

Have you fallen into the trap of repeating the same old campaign conventions of your industry? alan. MD Richard Hadler explains why it’s time to take a proactive approach to marketing.