Mirroring B2C strategies might not ensure B2B success. Creative director Daniele Pulega explores the unique challenges for B2B marketers and the importance of strategy in crafting resonant campaigns.

There’s nothing more human than acknowledging your flaws, so why aren’t more brands doing it?

Harnessing negative emotions in marketing communications could be the key to driving customers to act, but how do you call them out while keeping them engaged?

Time is up. The games are over. B2B marketers can no longer deflect the blame for the industry’s lifelessness, or hide behind its status quo.

alan. is excited to announce that we have been appointed by Knight Frank, the UK’s leading independent real estate consultancy, to launch Active Capital 2022

Branding, a sustainable growth engine, drives demand generation. We'll discuss how marketers can tackle branding obstacles and build their brand with stakeholder support.

Financial services B2B marketing is dead. A bold statement with B2B ad spend set to pass $30bn next year in the US alone. But it is dead, or at least, it’s dead boring.

An open invitation to a wake...-up call.

B2B marketing in financial services faces challenges, as noted by Michael Richards of alan. in a Global Banking & Finance Review interview.

alan. agency in partnership with our client GfK have been awarded Silver by the prestigious ANA B2 Awards.

In many financial institutions marketers continue to battle against perceptions of marketing as the “colouring in department” with a cost. How can marketers win CEO's support?

In our latest blog, Richard Hadler, CEO of Alan Agency, emphasises that 'luck' in marketing favors persistence, proactivity, and pluckiness.