Insights

5 mins

How movie magic is transforming legal marketing with Simmons and Simmons’ Laura Klysz

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

Mixing love and logic: How alan’s Benedict Buckland is changing B2B brand building

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

Marketing to humans, not companies: Jeremy Laight's B2B manifesto

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

Creating lasting impact through purpose-led marketing with Lorna King

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

Building PSF brands that last: Anne Blackman's changemaking approach to lasting impact

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

Building a culture of continuous improvement in B2B Marketing with SAP Concur's Sylvana Chang

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 min

Why B2B needs 'brand gen', not just demand gen with iManage's Laura Whitehead

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

Fix the basics first: Paul Collier on transforming B2B marketing

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

Why thought leadership needs more gravitas (and how to achieve this) with State Street's James Redgrave

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

Are marketers more influential than they think? Meet Lily Robertson, Head of EMEA Marketing for Sodali & Co

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

How AI helps marketers focus on what matters most with LexisNexis’ Matthew Leopold

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

“Be seen, make friends”: The very simple truth of professional services marketing with Barney O’Kelly, AlixPartners

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

Why B2B marketing needs to look beyond the sale: Insights from ServiceNow's Komal Thadani

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

Why 'A Christmas Carol' is actually a story about marketing transformation with B2B tech marketing trailblazer Steven Goddard

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

‘Look at B2C - we're not that different': Breaking B2B conventions with IG Prime's Head Of Marketing Tomas Ausra

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

How perfection is killing your B2B marketing with Lorna Nightingale, Director of Marketing at Esri UK

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

How not to be a boring marketer with Brian Macreadie, Addleshaw Goddard

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

Changemakers

4 mins

BCB’s Sam Shrager on driving change through strategic B2B partnerships

Changemakers spotlights innovative B2B marketing leaders who are driving industry transformation, where we explore bold strategies, disruptive ideas and the power of marketing.

MAKE YOUR STRATEGY VISIBLE

Kill them with logic

The alan. Messaging Framework is a practical guide for building evidence-based B2B messaging that cuts through noise and earns credibility in the boardroom.

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