< Back to all episodes

Is the marketing persona dead?

RECORDED

January 4, 2025

Listen now

Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers.

DISCOVER MORE

More episodes from
B2B Marketing: The Provocative Truth

View all episodes

Episode 69

Personal vs. Corporate Brand: Linklaters Nick Rose on who really drives growth in professional services

Episode 68

Is the marketing persona dead?

Episode 67

Why playing it safe is the riskiest move

Episode 66

Redefining growth marketing strategy

View all PODCASTS

Our services About Careers Contact

alan.
Second Home Spitalfields
68 Hanbury Street,
Unit 307
London
E1 5JL

Subscribe to Insights from alan.

By subscribing, you agree to our Privacy Policy.

Thank you! We've received your submission.

Oops! Something went wrong with the form submission.

Privacy Policy Cookie Policy

© 2024 alan. All rights reserved.