< Back to all episodes

How agentic AI will radically transform B2B marketing with Elsevier’s Craig Welsh

RECORDED
July 10, 2025

Listen now

What’s stopping B2B marketers from getting real value from AI? Craig Welsh explains why agentic AI could be the shift that finally delivers on its promise.

DISCOVER MORE

More episodes from
B2B Marketing: The Provocative Truth

View all episodes
Episode 72

How agentic AI will radically transform B2B marketing with Elsevier’s Craig Welsh

Listen now
Episode 71

How emotion makes brands memorable (and why B2B marketers keep forgetting) with Beazley CMO Georgina Peters Venzano

Listen now
Episode 70

From the Pitch to the Funnel: Intuit’s West Ham sponsorship playbook with Martin Dyhouse

Listen now
Episode 69

Personal vs. Corporate Brand: Linklaters Nick Rose on who really drives growth in professional services

Listen now
View all PODCASTS
Our servicesAboutCareersContact
alan.
Second Home Spitalfields
68 Hanbury Street,
Unit 307
London
E1 5JL
Subscribe to Insights from alan.
Subscribe
By subscribing, you agree to our Privacy Policy.
Thank you! We've received your submission.
Oops! Something went wrong with the form submission.
Privacy PolicyCookie Policy
© 2024 alan. All rights reserved.