< Back to all episodes

Balancing art and science as a CMO

RECORDED

August 10, 2022

Listen now

On episode 5 of B2B marketing: The Provocative Truth Benedict speaks with Gonzalo Garcia Villanueva to discuss the importance of balancing art and science as a CMO.

DISCOVER MORE

More episodes from
B2B Marketing: The Provocative Truth

View all episodes

Episode 73

Are marketers missing the point by just relying on data? HSBC's CMO Nicole German says yes - it's all about reading the signals.

Episode 72

How agentic AI will radically transform B2B marketing with Elsevier’s Craig Welch

Episode 71

How emotion makes brands memorable (and why B2B marketers keep forgetting) with Beazley CMO Georgina Peters Venzano

Episode 70

From the Pitch to the Funnel: Intuit’s West Ham sponsorship playbook with Martin Dyhouse

View all PODCASTS

Our services About Careers Contact

alan.
Second Home Spitalfields
68 Hanbury Street,
Unit 307
London
E1 5JL

Subscribe to Insights from alan.

You’re in 🎉
Thanks for signing up!

Oops! Something went wrong with the form submission.

Privacy Policy Cookie Policy

© 2024 alan. All rights reserved.