Notion app logo: a black and white cube with a bold letter N on a blue background.

Making Notion a thought
leader in EMEA

Client
Notion
Campaign
Thought leadership
Research

The objective

Notion called for a flagship EMEA thought-leadership campaign to cement their authority in AI-powered knowledge management and engage senior decision-makers. Based on a survey of 650 European business leaders, the goal extended far beyond publishing a single report.

Notion wanted to spark conversation, build trust, and position themselves as the go-to voice in their space. We set out to replace a static research release with a living, shareable asset that could work across the customer journey, turning valuable data into a strategic tool for influence, brand building, and lead generation.

Open book spread on a yellow surface with a section titled 'Unlocking productivity, time and cost savings with AI' on the left page and 'AI-augmented knowledge creates competitive edge' with charts and a quote on the right page.
Notion promotional page for a report on Strategic Knowledge Management in the Age of AI, featuring key learnings on improving knowledge work with AI.
Hand holding a smartphone displaying a LinkedIn post by Notion about European IT leaders becoming strategic in knowledge management, featuring a graphic of blue and white blocks being stacked.

The solution

Alongside the traditional PDF, we reimagined the research as an interactive narrative rather than a document. The result was a modular microsite built around Notion’s block-based logic, designed to guide readers through key findings with clarity and flow.

Lightweight interactions, simplified data visuals and scrollytelling helped the insights land quickly. To extend reach, we produced a full suite of paid and organic social assets, all translated into three languages, giving every market a flexible, locally relevant toolkit to launch the flagship research at scale.

Notion logo with text saying Hello London and a simple line drawing of Big Ben tower with clouds.
Notion logo in the top left with text 'Hello München' and a simple black line drawing of a cathedral with two towers.
Notion logo with text 'Hello Paris' and a simple black line drawing of the Eiffel Tower.

“It’s setting a new standard for Notion, which is incredible. It’s exactly what we wanted. We’re really grateful. The interactive mini report has definitely caught other marketers’ attention, with people saying it looks amazing. Some even want to steal the designs, which is always a good thing!”

Regional Marketing Lead, EMEA
Notion
Three Notion cards side-by-side showing text and illustrations about knowledge management, app overload, and AI-powered productivity with a download button.
Infographic showing how AI is redefining knowledge management with statistics on European business leaders' views on knowledge access, tools, cost savings, and process improvements, plus key features sought in knowledge management platforms and a report download section.

The outcome

The campaign became a flagship marketing asset for Notion EMEA. The interactive report was showcased at Make with Notion events in London, Berlin and Paris and praised for “setting a new standard for Notion.”

Engagement increased, marketers across regions adopted the format, and the system proved easy to localise and reuse. Ultimately, the work didn’t just communicate the research. It elevated how Notion brings its biggest insights to market.