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The voice of the future of finance

Client
LSEG - IFR
Editorial
Brand Identity
Visual Identity

The objective

Leaning on its journalistic heritage, trusted reputation and market insight we moved to propel financial publishing brand IFR back to its rightful place at the centre of capital markets.

Open book spread on a yellow surface with a section titled 'Unlocking productivity, time and cost savings with AI' on the left page and 'AI-augmented knowledge creates competitive edge' with charts and a quote on the right page.
Notion promotional page for a report on Strategic Knowledge Management in the Age of AI, featuring key learnings on improving knowledge work with AI.
Notion promotional page for a report on Strategic Knowledge Management in the Age of AI, featuring key learnings on improving knowledge work with AI.

The solution

Financial professionals want tomorrow's news today. Recognizing this, we shifted IFR's focus from weekly recaps to forward-looking analysis.

By harnessing the expertise of renowned journalists, we delivered intelligence that deciphered today's news for tomorrow’s market movements, ensuring readers to stay perpetually 'one step ahead.'

Notion logo with text saying Hello London and a simple line drawing of Big Ben tower with clouds.
Notion logo in the top left with text 'Hello München' and a simple black line drawing of a cathedral with two towers.
Notion logo with text 'Hello Paris' and a simple black line drawing of the Eiffel Tower.
Three Notion cards side-by-side showing text and illustrations about knowledge management, app overload, and AI-powered productivity with a download button.

The outcome

We orchestrated IFR's return to the epicentre of capital markets by developing a toolkit and comprehensive visual identity that regained the confidence of their readership, captured the rapid evolution of the finance market and pinpointed “your next move”  through a flexible signposting system. 

Infographic showing how AI is redefining knowledge management with statistics on European business leaders' views on knowledge access, tools, cost savings, and process improvements, plus key features sought in knowledge management platforms and a report download section.

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