NAVEX Northstar: a guiding light for compliance thought leadership
The objective
In a complex regulatory landscape, compliance professionals need more than just data. They need clarity, authority and strategic direction. While NAVEX already had a reputation for producing high-quality benchmark reports, the brand lacked a unified, standout platform to house and communicate its thought leadership.
To shift perception and elevate their presence as industry-leading insight providers, NAVEX asked us to create a distinctive wrapper for their benchmark content: one that would unify design, enhance brand recall and differentiate them from competitors. It needed to feel like NAVEX, yet offer enough flexibility to stand alone.
We developed NAVEX Northstar: a bold, unifying identity that visually and verbally anchors their insight-led content, helping compliance professionals navigate change and set the course for their organisations.
The solution
NAVEX’s goal was to launch a new Benchmark Hub on navex.com - a central space where all 2024 benchmark content could live, under one cohesive brand umbrella. The challenge was to create a scalable identity and design language that could evolve across multiple reports and formats, while amplifying their position as a trusted guide and thought leader.
Working closely with the NAVEX team, we defined a new verbal and visual identity. Northstar became the central organising idea, evoking direction, leadership and clarity. We extended the iconic NAVEX arrow into a flexible design element, introduced bold colour and dynamic layouts, and created a suite of assets including report templates, deck templates for webinars, visual data storytelling, social content, and web design components.
The result is a clear, differentiated platform that gives every piece of insight a strong and recognisable home.
The outcome
Northstar has transformed how NAVEX presents its thought leadership, visually, strategically and commercially. With its first few reports already live, the platform is being used across multiple content streams in 2025 and is helping to reinforce NAVEX’s reputation as a market leader in global risk and compliance.
This future-ready identity has not only brought greater consistency and recognition to benchmark content, it has also created space for deeper storytelling, stronger digital performance and increased alignment between marketing and product teams.
“We absolutely love working with our friends at alan Agency. The superb project management, the quality content and design all really set this agency apart and it’s a delight to work with such kind and smart people.”
