Brand Transformation for Digital Information
Unrelenting pace of change and innovation is a fundamental reality for IT decision makers.
In the world we live in, it’s never just business; people invest in a product or service because they believe in the brand.
Ciklum specialises in enabling digital transformation for household names and platforms.
Problem is, they were seen as a talent augmentation outfit and not a strategic partner and not an authentic brand with genuine meaning.
We needed to define who they were with a unifying business vision & mission and take the new brand to market with maximum impact.
We developed the Ciklum brand house to act as a central source of truth for the company’s strategy, beliefs and position.
Ethos: Never Stand Still.
Vision: Engineer technology that redefines industries and shapes the way we live.
Purpose: Empower Ciklum employees and clients to exceed their potential and pursue the extraordinary.
Mission: Ensure our clients win every day through relentless improvement.
Value proposition: Product engineering and digital services that exceed tomorrow’s expectations.
Along with distinctive visual identity that emphasised the business's energy and kinetic nature, Ciklum finally had a brand that provoked an emotional response and inspired belief.