The Truth About B2B Marketing Specialisms
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Will Sturgeon to discuss how marketing needs to adapt to make better use of specialists.
Episode 60: The Truth About B2B Marketing Specialisms
In a B2B marketing team, it’s crucial to have a well-rounded group that can tackle a variety of challenges that may come. Each individual needs to bring a unique skill set in order to make this happen. Many may say that specialising too much may not prepare the next generation of marketing leaders. Many more might suggest that specialising becomes less important with the growth of generative AI. But how can a range of specialists create an effective team? What are best practices when utilising such a group of individuals on a marketing team?
I think all these things are connected, right? You can’t go into a subjective conversation with a strong recommendation for a particular direction of travel without having the credentials, and the aptitude and capabilities to back it up.
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