B2B Marketing: The Provocative Truth Podcast
Ready to provoke the truth?
“B2B Marketing: The Provocative Truth” is a weekly podcast from alan. agency that uncovers and explores the truth behind B2B marketing.
Each week, our host Benedict Buckland, MD of alan. agency, sits down with leading marketers in the B2B space to discuss the truths about the industry that will provoke us to think differently.
We are unafraid of asking the tough questions and shedding light on what really matters and can transform B2B marketing into something electrifying. We’re charging B2B with a shock of humanity.
Benedict is MD at alan.
With a background in strategy, brand and analytics, he brings unrivalled business focus to creative solutions. As architect of the agency’s mission to make B2B marketing visceral, Benedict is a tireless campaigner for the role of emotion in B2B and advocate for the power of provocation.