The importance of data in B2B marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Teri Donovan, Director of Partner Marketing at Cisco to discuss all things data and how to make data work for marketers.
Episode 13: The importance of data in B2B marketing
There’s no question that data has become an integral part of marketing, especially in the advent of digital. However, with all this new data available, how can marketers utilise it to its maximum potential without it becoming a debilitating reliance? Does using data make the humanities obsolete, or can a hybrid, informed approach be implemented? And above all else, are marketers even capable of handling it all?
We're no longer the folks that just do the pretty stuff. Everything that happens in marketing is grounded on an insight.
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