Product-Led Growth for B2B Marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Madhukar Kumar about what a product-led growth strategy looks like in B2B.
Episode 54: Product-Led Growth for B2B Marketing
Marketers in most businesses, especially in the SaaS space, understand their need to collaborate with their product teams to have an effective strategy. However, what B2B marketers might be missing out on is a “product-led” growth strategy, and it might be because they just don’t know about how PLG could impact their business. So what exactly are B2B marketers missing out on? In what ways can marketers include a PLG strategy among their wider marketing activities, and how could it uniquely support business objectives?
What is the pain point? What does the experience look like? How do you address the pain point in the first five seconds… and bring them to the a-ha moment? And what are the things that you think the customer would benefit [from]? That they would then and try out the next step, and the next step, and so on.
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