How to Prioritise ROI in B2B Marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Duarte Garrido about the importance of attribution in proving ROI.
Episode 56: How to Prioritise ROI in B2B Marketing
There’s no denying that the topic of attribution has been simmering at the top B2B marketers’ minds. There are conflicting views among marketers about what attribution should look like, but with the current state of B2B, it seems like the push to prove ROI is becoming increasingly important. So what kind of attribution model is going to work best for the business’s needs? And how does marketing need to align with other departments to effectively tie activities back to revenue?
By conversion rate you can figure out how many leads you need to reach that outcome and how much is each lead worth. So this is a very simplified way of actually calculating not just ROI, but also investment, and also the value of each stage of your campaign or play.
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