The Urgent Need to Focus on Business Goals
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Jeroen Kuppens about how B2B marketers get caught up in online marketing theories.
Episode 44: The Urgent Need to Focus on Business Goals
Obviously everyone in a business knows that their work has to relate to business goals, right? …Right? Well, in the social media age, it is easy to get distracted, and B2B marketers are not immune to this. While marketers know their work has to contribute to the business goals, it’s very easy to read the success stories and endless hacks and tips online and think that’s what’s best for the business. They may be useful pointers, but every business needs something different. How can marketers critically approach their practice to fit their business while appropriately incorporating new ideas from online?
You will not be successful with the same marketing strategy at any company. You need to adapt your marketing strategy, adapt your tactics... to the circumstances that you're in at that specific moment.
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