Mindfulness for the B2B marketer

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Shallu Behar-Sheehan, VP Group Marketing & Chief of Staff at Capgemini about the importance of mindfulness for marketers.

Episode 9: Mindfulness for the B2B marketer

Nowadays, marketers struggle to remember what’s most important because they’re caught up in data streams, stakeholders’ input, etc. They are lacking the ability to reflect on their work, and therefore need to develop their presence of mind. But how do you cultivate mindfulness? What does it even mean to be mindful?

When we talk about diversity, it's not just the obvious. It's also about individuals who come from very different backgrounds that think differently.

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