Breaking into International B2B Markets
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Simeon Lando to discuss the unique challenges of emerging into new foreign markets.
Episode 55: Breaking into International B2B Markets
If your business is fortunate enough to expand internationally, there are a handful of new considerations for marketers to take on. It is not just as simple as dropping an existing proposition into a new market, and that (lack of) strategy, if implemented, often goes awry. Marketers need to adapt their messaging and approach when entering new markets around the world, but what other considerations need to be thought about? How can marketing take ownership of this element of a business’s growth?
One of the key benefits of hiring locally-based talent can't be overlooked. And the number of organisations that do overlook it because cost is a key consideration are actually missing the longer term benefits as a result of that.
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