Going Boldly Forward with B2B Brand
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Karen Sage how businesses can go further with establishing their brand.
Episode 53: Going Boldly Forward with B2B Brand
Businesses understand that it’s important to have an identity that their customers align with, but quite often, their priorities are about generating revenue as quickly as possible and disregard brand. Because of this, brand often becomes generic so as to appeal to as many people as possible. But it is proven over and over again how a unique brand that stands for something actually drives growth long term and brings your ideal customer to you sooner. So the question becomes, why aren’t companies doing more? What is stopping them from ensuring their long-term success?
And if you talk about brand, it’s all about being authentic. It’s who you are, and being able to represent that through colours, through message, through words. I think that what has happened is that everyone just wants to be safe.
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