Scaling a B2B Marketing Function at Rapid Pace
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Pavlina Louki about the unique challenges of scaling a marketing function at pace.
Episode 42: Scaling a B2B Marketing Function at Rapid Pace
There are several considerations when it comes to scaling a marketing function. The biggest of these is most likely bringing in exceptional talent that will help build the business. But when the business scales much more rapidly than average, everything changes. How can marketing leaders in such positions prioritise effectively in order to create and build the best marketing function possible? What are the unique risks of rapid escalation?
The way to do it is through human connection. It is through the one-to-one meetings. It is through the team meetings. This is the only way in my view to build a strong culture, in reality.
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