Fostering the Next Generation of Marketers

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Faith Wheller about employee retention, coaching, and what the pandemic means for the future of working in marketing.

Episode 24: Fostering the Next Generation of Marketers

It’s no secret that the working world is forever changed by the COVID-19 pandemic. Almost two years of working from home has changed the way employees want to work, how they collaborate with their teams, and what expectations they have of their employers. Businesses are required to reconsider their past protocols as well as establish initiatives to hire, train, and retain the best employees. So what does this mean for the marketing teams of the future?

Having those different support networks is incredibly baluable; internally in the team as a buddy and externally through a mentorship schemes and true external consultancy.

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