The Importance of Evidence-Based B2B Marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Malcolm Fried about the crucial need for evidence-based marketing.
Episode 27: The Importance of Evidence-Based B2B Marketing
With technology and data ever changing the B2B industry, marketers have more evidence than ever to effectively activate campaigns. However, it would certainly seem that marketers still don’t take a truly evidence-based approach to their marketing. Why have marketers not embraced decision-making qualified with data? And what are their concerns regarding utilising the plethora of information at their disposal?
Yes we're bombarded by marketing messages, but we can't allow ourselves to get paralised. Part of our [marketing] function is to be selective and to choose. The amateurs should get paralysed but the professionals should not.
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