The Truth Behind Effective Content and SEO
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Sam Shrager about what truly effective content and SEO marketing looks like.
Episode 31: The Truth Behind Effective Content and SEO
It’s really easy to get caught up in the idea that you have to push out content to keep up certain appearances, but if you’re approaching content strategy this way, it becomes increasingly difficult to actually give your audience what they want. And it definitely becomes harder to make an impact on them. What do B2B marketers really need to consider in order to create meaningful content that achieves business objectives and doesn’t waste budget?
Keep delighting them with content, even when they're onboarded - you still want to get the right content to people at the right time.
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