Bringing the Human Touch to B2B Marketing
As we explore the rapid advancements in AI technology, like ChatGPT, it sparks a crucial debate: Could our focus on these innovations potentially overshadow our understanding of customers, neglecting the vital human touch in our marketing efforts? Join us at the B2B Marketing Expo this year, where this thought-provoking topic will be just one of the many exciting discussions awaiting you.
Modern marketing has fully embraced the digital era
B2B marketers continue to demonstrate a dedication to digital through:
And we're seeing a shift in digital brand strategies from short-termism to emphasis on long-term value and trust
However, B2B brands are struggling to connect with their customers online
B2B Marketers could benefit from focusing on the one thing customers demand: to be truly seen
Stay up to date with the latest marketing trends
Register now for the B2B Marketing Expo.