Breaking Through the B2B Market
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Haralds Gabrans Zukovs to discuss how complex B2B products require sophisticated strategies and solutions.
Episode 61: Breaking Through the B2B Market
B2B products and services are oftentimes much more complex than many of our B2C counterparts. And even within B2B, some offerings are particularly complicated. This distinction puts the pressure on B2B marketers to effectively reach their target audience. Their main goal becomes making it easy to understand who their business is and what they offer. Often this may include building out an entirely new marketing function, category creation, or even more involved activities. So where should a B2B marketer start?
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