Creating Agile Marketing Strategies That Deliver
In episode 2 on the alan. podcast: B2B marketing. Solved. Ruth Connor, Global VP of Marketing at Kalibrate discussed how to create an agile marketing strategy that delivers real results.
Episode 2: Creating Agile Marketing Strategies That Deliver
In today's episode of B2B marketing. Solved. Ruth Connor talks to Richard and Benedict about the challenges most marketing teams face in creating actionable marketing strategies, what role marketing plays in delivering business initiatives and achieving goals and how an overly scripted marketing tactic can stifle creativity and why you should try to be more responsive instead of reactive.
A marketing strategy should describe the activity needed to achieve your business goals and your vision, and role in delivering things.
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