How can B2B marketers further their companies objectives by using their own personal brands?
In episode 14 of B2B marketing. Solved. Barney O’Kelly talks to Richard and Benedict about the importance of personal branding in B2B marketing.
Episode 14: How can B2B marketers further their companies objectives by using their own personal brands?
In today's episode of B2B marketing. Solved. Barney O’Kelly talks to Richard and Benedict about the importance of personal branding in B2B marketing.
In marketing, personal branding goes beyond the idea of influencing the public perception of an individual. It is about understanding how people can become an extension of a brand and improve the perception of their organisation by using their own brand.
We often forget that people buy from people and they want to work with human beings. They want to work with people they enjoy spending time with, particularly in certain types of professional services where the work itself can be really intense.
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