MSCI
Real Estate Snapshot.
Building MSCI’s presence among the world’s largest investors
Provocative Truth
Pandemic shifted markets quicker than anyone expected - 73% of asset owners increased their ESG allocation by 2021.
Insight
One truth we can guarantee is that times change and for institutional investors, transforming with the times can be worth trillions.
The issue: institutional investors lack agility to respond quickly enough to market shifts, especially when investment processes and procedures act as speed bumps to slow them down further.
We persuaded MSCI to use this as an opportunity to play a bigger role by solving these industry challenges and reposition amongst exclusive investor audience, who typically only listen to senior peers.
Response
Reposition MSCI as the trusted advisor for institutional investors.
We unpacked the challenges facing institutional investors, unearthing qual insights from among $15 trillion global asset owners, supported by quant intelligence from proprietary study of industry peers.
Our multi-asset campaign brought facts & industry-redefining insights to life, ranging from Covid-19 to climate change and internal diversity.
But, most importantly, uniquely quantified the rapid movement towards ESG investment.