GfK
Brand Unchained.
Building brand authority by inspiring businesses to realise the potential of their brand
Provocative Truth
Marketers too often fail to make the case for brand.
Insight
For business advantage, nothing beats brand, driving sales volume, price premium and market penetration.
However, our analysis showed that marketers are simply unable to make the case for brand.
Using intelligent storytelling, we worked with GfK to give marketers the truth they needed to demonstrate brand’s potential strength for their business.
Empowering marketers and building critical brand associations for GfK.
Response
Data makes the case for brand development compelling, but the story needed to be undeniable.
Brand Unchained is a creative platform that drives and galvanises brand thinking within business.
Delivering an identity and manifesto for change that puts fire in marketers’ bellies, empowering them to unleash brand potential in their businesses.