Unifying a B2B Marketing Department after M&A
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Andrew Davies to break down the implications of M&A on marketing.
Episode 32: Unifying a B2B Marketing Department after M&A
Mergers and acquisitions put companies in unique positions regarding their brand. When integrating marketing teams together, there is both an exciting and daunting opportunity to unify the new business and create a bulletproof brand that will progress the company forward post-M&A. But what do you really need to know about how to appropriately move forward? How can you ensure your business’s growth in the future?
We all get formed by our inexperience, especially if you haven't seen many other marketing teams or marketing context. It's so easy to assume that what you've built [as marketing practice] is normal for everybody, and it just isn't.
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