The truth behind being a generalist versus a specialist in B2B marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Annabelle Atchison to discuss the pros and cons of being a generalist in marketing.
Episode 7: The truth behind being a generalist versus a specialist in B2B marketing
Nowadays, what is the right way to approach marketing? Is it optimal to become a generalist in order to be most adaptable and potentially progress faster in your career? Or is it better to become a specialist in a particular field of interest in order to become an expert in your field? There’s clear pros and cons to both, making this question difficult to answer. It’s incredibly important to uncover the truth here in order to find the right choice.
Even if you're not on a managerial level, it makes sense for team leaders... to still then keep an open eye out, or for a senior expert within a team to actually broaden their scope because marketing nowadays is so interconnected.
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