The Truth About Ambition in B2B Marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Ben O’Connor of alan. agency to discuss the truth behind B2B marketers’ ambitions and convictions.
Episode 26: The Truth About Ambition in B2B Marketing
In alan. agency’s recent research report, ‘The Power of Provocation’, business leaders agreed that marketers needed to raise their ambitions and take charge of their work. However, is it true that B2B marketers have no ambition? Or are there numerous factors inhibiting a marketer’s ability to pursue and create compelling work? Ben O’Connor, with his inside perspective with clients, illuminates what might be really going on.
We've had many conversations with clients on how there is a genuine appetite for agencies to equip them to have informed conversations with stakeholder and to help them say "no" and push back.
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