Thought leadership in B2B

In episode 16 of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Leopold, Head of Brand, PR & Content Marketing at LexisNexis UK about the key to good thought leadership.

Episode 16: Thought Leadership in B2B

While businesses may understand that there is a need to contribute to thought leadership, they may not understand how to effectively bring it to market, which could mitigate its intended impact. Effective thought leadership has to be carefully considered and integrated into content marketing strategy in order to resonate with its intended audiences. So what can marketing do to contribute meaningfully? 

I think that's what primarily we do through thought leadership is finding a different angle on a story that's already been told or finding a way to make it resonate with a key or specific targets.

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