The value of marketing and how to scale
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Rosie Guest to discuss how to build and scale a marketing department in a business that traditionally doesn't understand the value of marketing.
Episode 12: The value of marketing and how to scale
Marketing brings so much more to a business than making a brand seem “sexy”. But it can be difficult to establish marketing as a truly strategic business partner when the business doesn’t fully value what marketing is capable of. What can be done to break from this? How can marketing build and grow into a driving force in the business despite the obstacles?
You definitely have to have another level of proving yourself as a marketer, and potentially as a female. I don't think anyone's intentionally that way, but it's still an issue in society at large.
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