The value of marketing and how to scale

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Rosie Guest to discuss how to build and scale a marketing department in a business that traditionally doesn't understand the value of marketing.

Episode 12: The value of marketing and how to scale

Marketing brings so much more to a business than making a brand seem “sexy”. But it can be difficult to establish marketing as a truly strategic business partner when the business doesn’t fully value what marketing is capable of. What can be done to break from this? How can marketing build and grow into a driving force in the business despite the obstacles?

You definitely have to have another level of proving yourself as a marketer, and potentially as a female. I don't think anyone's intentionally that way, but it's still an issue in society at large.

Subscribe to the B2B Marketing: The Provocative Truth podcast here for weekly episodes.

  • Subscribe on YouTube for video versions of B2B marketing. Solved. here.

  • Instructions on how to follow, rate and review B2B marketing. Solved. are here.

Ready to provoke the truth?

Get in touch.
Group 3Created with Sketch.
Group 3Created with Sketch.
Group 3Created with Sketch.
Fill 1Created with Sketch.