The role of value in marketing at the board level and beyond
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Leeya Hendricks, CMO at Delta Capital about giving marketing a role at board level.
Episode 15: The role of value in marketing at the board level and beyond
Marketers are expected to do it all without the recognition. As provocative as it sounds, marketing for a while has felt that the board of their respective companies doesn’t respect what they do. While studies have shown that the C-suite relies on the CMO, they simultaneously do not consider marketing a strategic partner in the business. How can marketing change this culture and evolve to better show its irreplaceable value?
CMO's are well-positioned. It's more the clarity of understanding what is it that we want to achieve.
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