The need for bravery in B2B marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Brian Macreadie, Head of Marketing at Addleshaw Goddard about the truth behind bravery, or a lack thereof, in B2B.
Episode 7: The need for bravery in B2B marketing
The reputation of B2B marketing being stuffy and overly corporate is well-known, and it is often reinforced by businesses. Marketers can feel stifled by this assumption, and it can prevent marketers from releasing more provocative and captivating campaigns. What’s the truth behind being brave? And how do marketers break out of the vicious cycle?
I look at creativity the same way others do. You're just trying to evoke some sort of response, and you're just trying to do things in a slightly interesting way or an intriguing way.
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