The significance of B corps for marketers

In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict sit down with Adrian Coxon, Brand and Marketing Director at Octopus to chat about all things B Corp, and the significance of being a B Corp in marketing.

Episode 3: The significance of B corps for marketers

Having the B Corp badge makes a clear statement about a company's practices. However, does it have any meaning when it comes to B2B? And how does it affect the practices of marketing in said company?

Adrian Coxon is the Brand and Marketing Director at Octopus, and he is an experienced CMO with a proven track record of delivering significant growth across retail and institutional financial services, e-commerce and tech companies. He’s previously served as CMO at the Equiti Group and as a Marketing Consultant at ARC Interact. He also held leadership roles at Circus Street, Gain Capital, and more.

We should always be thinking about beyond just making money... Everything we do should have a positive impact.

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