Redefining the Role of the CMO
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Harper about redefining the role of the CMO.
Episode 57: Redefining the Role of the CMO
Not only is the role of the CMO not understood by the rest of the business, the CMOs themselves sometimes hardly know how to be effective leaders for their company. This has led to the CMO having the shortest tenure of any role in the C-suite. But it doesn’t have to be like this. What it means to be an effective CMO has changed, and it’s within reach of CMOs to excel at their role, but this does require reevaluating what are the priorities and what relationships with the rest of the business need to look like.
The metrics that matter the most that you’re assessing weekly as part of your forecast and you're pulling the levers that are needed to be pulled to drive change, I believe that ought to be pipeline in most organisations and I think it ought to be defined that way.
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