Sculpting the perfect marketing tech stack
On episode 9 of B2B marketing. Solved. Komal Thadani talks to Richard and Benedict about the impact of a marketing tech stack and how to build one successfully. Marketers have many fantastic tools and technologies they can apply in their daily activities.
Episode 9: Sculpting the perfect marketing tech stack
In today's episode of B2B marketing. Solved. Komal Thadani talks to Richard and Benedict about the impact of a marketing tech stack and how to build one successfully. Marketers have many fantastic tools and technologies they can apply in their daily activities. There are many resources to help you build and execute marketing campaigns, but it’s just as important to collect and analyse insights from these campaigns and their impact on your customers. The problem is that tech stacks are not being utilised to their full potential by the marketing community today. Which is odd, considering their vast possibilities. To understand the reasons behind this, we’re welcoming Komal Thadani, Marketing Campaigns Director - EMEA at ServiceNow, to the podcast.
Marketing needs to start talking about not just pipeline, but impact to revenue.
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