How B2B marketers can transition to remote work

Thanks to its many benefits, remote work is now a trend that shows no signs of letting up, especially in the B2B marketing space. But moving to remote working isn’t as simple as you might think — you need to have the right infrastructure, resources, and people to make it work.

Episode 11: How B2B marketers can transition to remote work

In today's episode of B2B marketing. Solved. Inken Kuhlmann-Rhinow talks to Richard and Benedict about effectively managing a remote, international B2B marketing team. Thanks to its many benefits, remote work is now a trend that shows no signs of letting up, especially in the B2B marketing space. But moving to remote working isn’t as simple as you might think — you need to have the right infrastructure, resources, and people to make it work. To understand how you can effectively transition to remote working, we invited Inken Kuhlmann-Rhinow, Marketing Director, EMEA at HubSpot, onto the show. In her nine years at HubSpot, Inken has built scalable and diverse teams on top of being a remote leader based in Germany.

I believe that you need to build a core relationship with your team and your direct reports to kind of instill that trust, initially. It changes your whole dynamic.

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