Mastering Product Proposition in B2B Marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Ian Macleod about all things product proposition, and how B2B marketers can step up their product marketing.
Episode 39: Mastering Product Proposition in B2B Marketing
There’s no denying that there’s some incredible products available in B2B industries. However, a great product alone will not guarantee excellent marketing, let alone reaching the right audience for the product. That’s where the ideal product proposition comes in. But creating an effective proposition that will resonate with your target audience is much easier said than done. What are the considerations for creating a bulletproof proposition?
The core element is to ensure that there’s an earlier interaction between product and marketing. And I think it’s about clear, concise, rational, and data-backed information.
Subscribe to the B2B Marketing: The Provocative Truth podcast here for weekly episodes.