Marketing as a B2B Revenue Driver
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Andrea Linehan about marketing’s potential for driving revenue in B2B.
Episode 35: Marketing as a B2B Revenue Driver
There’s a problem with revenue in B2B marketing. Marketers are not maximising the potential for marketing to drive revenue when it is so crucial to the business’s success. Is the issue down to marketers not willing to put their reputation on the line, or are there bigger problems with current strategies? Either way, in order for marketing to justify its function (and budget), marketing needs to show how it directly contributes to revenue.
They want to see the numbers. They want to see the proof. So, if you can track back revenue attribution to your SQLs, your MQLs, there's no hesitation in absolutely accepting what we're doing as very real.
Subscribe to the B2B Marketing: The Provocative Truth podcast here for weekly episodes.