Creating the Ideal B2B Customer Experience
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Kelly Brown about making every brand interaction count in B2B.
Episode 36: Creating the Ideal B2B Customer Experience
While the current viewpoint is that B2C and B2B are more similar than ever before, there are still distinct differences that shouldn’t be neglected. One such difference is relating to customer experience. Unlike B2C, B2B has a finite pool of potential customers, so ensuring that every touchpoint with a customer is as optimised as possible for both the customer and the business. However, it seems as though B2B often forget how important customer experience is. How can B2B marketing up its game?
I think that active participation from the customer in helping that software company's success, and also sharing with other users, I think that's a really good indicator of a good customer experience.
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